Why Southeast Asia is the Next Frontier for Indonesia Gaming (Testing)

About Yellow Hearts

Yellow Hearts is a new Indonesia indie game publisher dedicated to discovering, uplifting, and empowering the next generation of Indonesian game
creators. Our mission is to champion original Indonesian game IPs and ideas, bold creative voices, and culturally resonant stories. As a small but
ambitious publisher, we aim to become the home for Indonesia's most promising indie titles—supporting them from prototype to global launch.

We Are One. We Are Yellow Hearts.

Role Overview

We are seeking an experienced and highly connected Head of Publishing to build and lead Yellow Hearts' publishing operations from the ground up. This is
a senior leadership role for someone who understands the full lifecycle of game publishing, has a strong network across the Indonesian gaming ecosystem,
and is passionate about helping indie developers succeed.

You will work directly with the CEO to shape Yellow Hearts' identity, processes, and long-term publishing roadmap. You will also build and manage a
multidisciplinary publishing team while being accountable for the performance of our publishing slate.

Key Responsibilities

1. Publishing Strategy & Portfolio Development
   • Lead Yellow Hearts' end-to-end publishing strategy including portfolio planning, genre focus, creative positioning, and commercial goals.
   • Develop and oversee execution of marketing strategies to promote and advertise our games.
   • Define evaluation frameworks for selecting and signing indie titles.
   • Guide long-term roadmap: slate planning, staggered development timelines, and resource allocation.
2. Dealmaking & Ecosystem Representation
   • Lead negotiations with developers, co-publishers, and distribution partners.
   • Represent Yellow Hearts in Indonesia's game ecosystem: studios, communities, associations (e.g., AGI), government programs, universities, and events.
   • Maintain and expand strong industry relationships with:
     • Local studios and developers
     • Media, press, and gaming platforms
     • Esports organizations, creator networks, and distributors